Something new has just landed in the world of music, and it has been a long time coming. After over a decade in development, PLAYY. Music has officially launched: a first-of-its-kind social music platform built entirely for independent artists, their communities, and the evolving future of the industry.
Unlike traditional streaming services, PLAYY. Music isn’t just another destination to upload your songs. It’s an all-in-one ecosystem designed to give creators complete control over their work, their careers, and their connection with fans.
Within a single platform, artists can:
- Sell and stream their music, podcasts, and mixes directly to fans, with fair payouts
- License tracks for use in film, TV, or ads—or offer sample packs to other producers
- Run ticketing and bookings for live shows and tours
- Find and offer paid opportunities via a music jobs marketplace
- Raise funds from fans to support new projects
- Access real-time analytics and engage directly with their community
At the heart of PLAYY. Music is a simple belief: artists deserve ownership of their music, their data, and their relationships with fans. Artists should be able to manage their creative business without relying on the outdated, exploitative systems that have defined the music industry for decades.
The platform was founded by Warren Morris, Director of PLAYY. (formerly The Playground), the company that helped support artists such as Ed Sheeran, FKJ, and Novo Amor early on in their careers. What started as an idea in the early 2000s, during the heyday of MySpace and the rise of digital fandom, has evolved into something both practical and visionary: a digital oasis of creative independence and community.
For fans, PLAYY. Music offers a space that feels refreshingly human. Devoid of intrusive ads and algorithmic noise, there is a notable emphasis on meaningful discovery, direct artist engagement, and access to exclusive performances, projects, and events. It’s a platform built not around consumption, but connection.
In a landscape that often values clicks over creativity, PLAYY. Music is measured in its ambitions: not chasing trends, but creating the infrastructure for long-term creative sustainability. At its core is a belief that musicians should be able to grow without constantly compromising,where music can thrive on its own terms.
“Building PLAYY. Music has been a deeply personal and challenging journey,” remarks Morris. “Seeing firsthand the hurdles artists face due to limited resources and industry monopolies fueled this project. It shouldn’t be this difficult for musicians to share their work and make a living from it… this has been the most demanding endeavor I’ve ever undertaken, and now, after nearly two decades, we’re finally ready to launch.”
Join the PLAYY. Music movement – sign up today!
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